KEN ZHAO

CIFNEWS

VP & CEO OBOR BU

Born in China and grew up in Italy, he has always worked in the EU-China import-export industry. Since 2017 he’s VP of Cifnews Group, the first Chinese media platform specialized in cross-border e-commerce and CEO of OBOR business unit, a digital marketing and cross-border e-commerce consultancy firm that connects European companies to the Chinese market and vice versa.

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