At Making Science Italy, Tommaso Cannizzaro is responsible for overseeing all Social Media Paid Advertising activities, encompassing a wide range of platforms including Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Spotify. With 6 years of experience, he was a direct witness of the social media “Copernican revolution”, driven by growing concerns around privacy and user control.Together with the team, we manage a diverse portfolio of clients, spanning both B2B and B2C sectors, each with unique platform preferences and goals. Our approach is firmly rooted in a data-driven and performance-oriented mindset, ensuring we deliver tailored strategies that meet the evolving demands of today’s digital marketing environment.