Wallonia Export-Investment Agency

COO Overseas

Michel is actually leading the Overseas Department of the Trade & Investment Public Agency of Wallonia Region, Belgium. Involved in all the upper management of the organization, he supervises the strategy of three main departments : Africa-Middle East, Asia-Pacific and Americas.
Around 50 people in Brussels and Namur, Capital city of the region, are in charge of these departments in Belgium. Moreover, 55 offices abroad, leaded by Trade commissioners and Commercial secretaries, are in charge of the realization of approx.. 120 trade and investment events annualy (trade fairs, international conferences, invest lead generations …) which are representing 62% of all the actions abroad from AWEX. Member of the Board, Michel was former Director for Asia-Pacific Dept (2008-2015). He knows quite deeply well all these countries and acts as a coach for exporting companies and investors coming from Asia. He was also regional director at the proximity office in Liège province area (1999-2008) in charge of Companies’s strategic guidance, export projects, advices and orientation for growth strategy. Fluent in French (mother tongue) and experienced in English, Spanish and Dutch, he has 20+ years experience in export and invest strategy consulting of big and small companies. He is graduated from High Business School (HEC), University of Liège ++ Masters degrees at University of Brussels (ULB) in International Politics and Developing countries. He was First graduated at Belgian Foreign Trade Prize in 1991. He is married and happy father of three teenager daughters.




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