German E-Commerce Association Bevh

Deputy Secretary General

Martin Gross-Albenhausen is regarded as one of the leading experts for e-commerce and online trade in Germany. As Deputy Secretary General of the German E-Commerce Association Bevh, he is responsible for marketing, innovation and B2B trading. Martin Gross-Albenhausen advises retailers, wholesale traders and direct merchants on questions of e-commerce and multichannel strategy, positioning and business model development. He is a lecturer at the Digital Business School Jena with a focus on “online strategy”. In 2016 and 2018 he was appointed by the Federal Institute for Vocational Education and Training (BiBB) to the respective expert commissions for the development of new professions of “Management assistant in e-commerce” (2016) and “Certified expert in E-Commerce” (2018).

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