Alexandre Richelle: Pioneering the DIY Retail Landscape. After completing his business studies, Alexandre Richelle embarked on a dynamic career in the retail industry in 2001. He started as a Business Analyst at BRICO International, quickly rising through the ranks within the BRICO group. His progression saw him take on pivotal roles such as Product Manager, Category Manager, and eventually Trade Marketing Director. In 2017, Alexandre expanded his expertise with a brief yet impactful tenure as the Marketing Director for Carrefour hypermarkets in Belgium. In 2018, BRICO recognized Alexandre’s growing influence and brought him back as a marketing consultant. Over the next three years, he ventured into the trading sector, where he played a crucial role in repositioning GEDIMAT, the largest trading group in Wallonia, and implementing their strategic marketing initiatives. With more than 20 years of extensive experience in the DIY industry, Alexandre Richelle launched the start-up ISODEPOT in 2022. Today, ISODEPOT stands as Belgium’s largest e-commerce platform dedicated to building insulation. Offering over 600 products, it features top professional brands of insulating materials, aiming to help individuals reduce their energy expenses and contribute to lowering CO2 emissions.