Joanna Li has over 25 years of experience in the aviation industry. She started as a management trainee and took up mainly sales and marketing functions when she first joined the industry in the airline catering and ground handling fields. She then joined a global cargo airline and held various senior management positions with responsibility for its business development and partnership projects in the Asia Pacific region. In 2022, she re-joined Hactl as their Executive Director leading the commercial and business development functions of the company.