Blanca Michelena Aviñó
Key Account Project Manager – Fashion Digital Marketing
Making Science Italy
Originally from Spain and currently based in Milan, I have always had a passion for communication with a digital twist. Witnessing how digitalization and tech continue to reshape our lives on a daily basis is truly astonishing, and I find the constant evolution both inspiring and invigorating. With over 15 years of experience in digital advertising, I have honed my skills across a diverse range of sectors, with a current focus on fashion luxury and travel. Throughout my career, my mission has been to assist clients in navigating the ever-changing landscape of digital transformation. I specialize in constructing robust multichannel strategies within the entire ecosystem, exploring innovative approaches to achieve business objectives, and ultimately enhancing brand experiences and performance.